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	<title>Comments on: Paid adverts &#8211; in Russian books</title>
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	<description>The Russia Blog</description>
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		<title>By: nail &#187; brain &#187; GOOGLE ADWORDS. NOT ON GOOGLE. OR A COMPUTER.</title>
		<link>http://www.siberianlight.net/paid-adverts-in-russian-books/#comment-52743</link>
		<dc:creator>nail &#187; brain &#187; GOOGLE ADWORDS. NOT ON GOOGLE. OR A COMPUTER.</dc:creator>
		<pubDate>Thu, 26 Jun 2008 02:03:15 +0000</pubDate>
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		<description>[...] From Russian publisher Eksmo comes a strange and/or brilliant perversion of Google Adwords in print. That&#8217;s right - I said in print. Eksmo&#8217;s ads appear in books. Printed works of fiction. Works of fiction that you paid money for. A scenario: You&#8217;re reading the latest Vasily Golovachev book. Two characters in this book are talking about the Kuiper Belt. You&#8217;re not sure if you remember exactly what the Kuiper Belt is, and you&#8217;re curious&#8211;not curious enough to get up from your chair and Google the phrase &#8220;Kuiper Belt&#8221; per se, but curious enough to send a text message to a number printed in the book you just bought. You&#8217;re deftly balancing curiosity and sloth, and you&#8217;re afraid an encounter with the internet could upset that balance. So you send a text message&#8211;a text message that costs money&#8211;and your curiosity is satisfied, in 160-letter, text message bursts. [...]</description>
		<content:encoded><![CDATA[<p>[...] From Russian publisher Eksmo comes a strange and/or brilliant perversion of Google Adwords in print. That&#8217;s right &#8211; I said in print. Eksmo&#8217;s ads appear in books. Printed works of fiction. Works of fiction that you paid money for. A scenario: You&#8217;re reading the latest Vasily Golovachev book. Two characters in this book are talking about the Kuiper Belt. You&#8217;re not sure if you remember exactly what the Kuiper Belt is, and you&#8217;re curious&#8211;not curious enough to get up from your chair and Google the phrase &#8220;Kuiper Belt&#8221; per se, but curious enough to send a text message to a number printed in the book you just bought. You&#8217;re deftly balancing curiosity and sloth, and you&#8217;re afraid an encounter with the internet could upset that balance. So you send a text message&#8211;a text message that costs money&#8211;and your curiosity is satisfied, in 160-letter, text message bursts. [...]</p>
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		<title>By: Libros con pies de página patrocinados &#171; Mare Magnum</title>
		<link>http://www.siberianlight.net/paid-adverts-in-russian-books/#comment-52583</link>
		<dc:creator>Libros con pies de página patrocinados &#171; Mare Magnum</dc:creator>
		<pubDate>Fri, 30 May 2008 07:14:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.siberianlight.net/?p=1496#comment-52583</guid>
		<description>[...] Visto en Siberian Light. [...]</description>
		<content:encoded><![CDATA[<p>[...] Visto en Siberian Light. [...]</p>
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		<title>By: Paid adverts - in Russian books &#124; Txtin</title>
		<link>http://www.siberianlight.net/paid-adverts-in-russian-books/#comment-52567</link>
		<dc:creator>Paid adverts - in Russian books &#124; Txtin</dc:creator>
		<pubDate>Thu, 29 May 2008 18:55:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.siberianlight.net/?p=1496#comment-52567</guid>
		<description>[...] Original post by Craiova Forum [...]</description>
		<content:encoded><![CDATA[<p>[...] Original post by Craiova Forum [...]</p>
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